Launch & Automation Playbook

Operational runbook for the GWEM stack — how a nugget gets from Notion to every channel, with copy-paste recipes and templates. Internal page, not published to godswatchmen.org.

The stack (locked decision — May 2026)

How a nugget reaches readers (the daily flow)

1. You set the nugget's Publish Date to today and flip Status to Done.
2. Super.so renders the page at godswatchmen.org/daily-nuggets/[slug] and updates the RSS feed.
3. MailChimp's RSS-to-Email campaign detects the new RSS item at 6:00 AM and emails subscribers. No Zapier task consumed.
4. Zapier zap sees the Notion status change, formats the social caption per channel, and sends it to Postiz, which fans out to X / Telegram / Facebook / LinkedIn etc. on its own schedule.

Recipe 1 — MailChimp daily email (RSS-driven, no Zapier)

One-time setup

1. Sign in to MailChimp → create audience “GWEM Daily Nuggets”.
2. Create a Regular Campaign → select RSS-driven.
3. Configure:
• RSS Feed URL: https://godswatchmen.org/feed.xml (confirm exact path with Super.so once domain is live)
• Send schedule: Daily at 6:00 AM (your timezone), only when new items found.
• Audience: GWEM Daily Nuggets.
4. Design the template using these RSS merge tags:
• *|RSSITEM:TITLE|* — saying title
• *|RSSITEM:CONTENT_FULL|* — nugget body
• *|RSSITEM:URL|* — link back to godswatchmen.org
• *|RSSITEM:DATE|* — publish date
5. Activate. From this point email runs itself.

Email template (paste into MailChimp's Code view, then style in the visual editor)

Recipe 2 — Postiz social fan-out (one Zapier zap)

One-time setup

1. Create a Postiz account (cloud at postiz.com, or self-host on a $5 droplet if you prefer).
2. Connect channels in Postiz → Settings: X, Telegram channel, Facebook Page, LinkedIn Page. Add Threads / Instagram / TikTok later as you want.
3. Generate a Postiz API key in Postiz → Settings → API.
4. In Zapier, create one zap (“GWEM Nugget → Postiz”):

Single zap, single trigger, single Zapier task per nugget. Stays on the free tier comfortably (≈30 tasks/month).

Per-channel post templates

X (Twitter) — 280 char hard cap, lead with the saying

{Nugget Content}

— GWEM Daily #{Number}
{Scripture Reference (first ref only)}

godswatchmen.org/d/{slug}
#{Category} #DailyNugget

Telegram — supports HTML formatting, no length limit

<b>GWEM Daily Nugget #{Number}</b>

{Nugget Content}

<i>{Scripture Reference}</i>

<a href="godswatchmen.org/d/{slug}">Read & subscribe →</a>

Facebook Page — medium length, conversational

{Nugget Content}

📖 {Scripture Reference}

Read more daily nuggets at godswatchmen.org
#{Category} #GodsWatchmen

LinkedIn — longer, professional voice, the saying as a hook + reflection

{Nugget Content}

This week's GWEM nugget pulls from {Scripture Reference}.

In leadership and in life, the principle holds: {short reflection on category — e.g. for Character: "character is the soil, gifting is the fruit"}.

→ godswatchmen.org/d/{slug}

#Leadership #FaithAtWork #{Category}

Go-live checklist (in order)

1. ☑ Notion CMS built (428 nuggets imported, Sermons DB ready, all 6 site pages live, 4 views configured).
2. ☐ Sign up for Super.so, connect to this workspace, point at the Home page, enable RSS feed, add custom domain godswatchmen.org.
3. ☐ Set Publish Date on nuggets #1–#7 to schedule the first week.
4. ☐ Create MailChimp account + audience, set up the RSS-to-Email campaign per Recipe 1, send a test to yourself, then activate.
5. ☐ Create Postiz account, connect X / Telegram / Facebook / LinkedIn, generate API key.
6. ☐ Build the single Zapier zap per Recipe 2, run a test fire on nugget #1.
7. ☐ Send a soft-launch announcement to your personal network (5–10 people) inviting them to subscribe — this seeds the list and lets you watch the full pipeline run end-to-end on real subscribers.
8. ☐ After 7 successful days of automated daily sends, schedule out Publish Dates for the next 90 days using the Publishing Calendar view.
9. ☐ Public launch — announce on personal socials, ministry contacts, any existing prayer groups.

What's deliberately not in the stack

• Per-channel Zaps (4+ separate zaps) — replaced by Postiz to keep Zapier task counts low and reduce breakage points.
• Custom backend / database — Notion is enough; no need to migrate until subscriber count is in five figures.
• Substack / Beehiiv duplicate publishing — your audience comes via your domain + email; no need to also rent space in someone else's reader.
• Manual post crafting per channel — Zapier formatter + Postiz adaptation handles this automatically.

When to revisit this stack

• >5,000 email subscribers — reconsider MailChimp pricing vs. ConvertKit / Buttondown.
• >1 author — add Notion permissions structure and an editorial workflow (Draft → Review → Approved → Published).
• Sermons hit weekly cadence — add a Sermons-specific email campaign separate from daily nuggets.
• Church-plant or non-profit incorporation — layer giving (Tithe.ly / Stripe), volunteer signup, prayer-wall.